Both Shopify and Wix are reliable website builder platforms that are geared firmly towards ecommerce. Both offer a wide range of professional-looking, contemporary templates that can be customized to suit the needs of your store.
Both offer a range of ecommerce features, such as shipping options, payment options and inventory management. But which is the better platform for your ecommerce project?
Ease of Setup
Shopify makes it easy to create an online store, even if you have no experience with website development. The platform’s ecommerce templates and drag-and-drop editor are user-friendly, but you can also code your site if you want more advanced functionality.
Both platforms provide comprehensive analytics capabilities, allowing you to track and understand how visitors are engaging with your site. You can view visitor numbers, what pages they’re visiting, which products are best sellers, and more. You can even compare your performance to previous periods to see trends.
In addition to these core features, both platforms allow you to integrate with a wide range of third-party apps, including social media management tools, email marketing software, and more. However, Shopify offers a much wider selection of integrations than Wix, with over 8,000 options to choose from.
Another benefit of Shopify is its ability to support multiple currencies and payment methods. This is particularly helpful if you operate an international store or sell to customers in different countries. Wix does not currently support currency conversion or international payments.
Another downside of Wix is that it requires you to work with two versions of your store, one for desktop and one for mobile. The platform does a decent job of sorting this out for you, but it still means that you have to edit pages twice.
Both platforms offer a good range of integrations that can be used to add functionality to your site. This includes third-party apps that can be used to help improve visitor engagement, capture data and sell more online. Examples include Privy, Overtok Call Conversion, MarketPush Cart Recovery, Shippo, Shopify POS and Printful.
Wix also has a few ecommerce apps that you can use to boost your business. These include a shopping cart plugin and a mobile app that helps you manage your store on the go.
One area where Wix really excels is in helping you grow your customer base. The platform supports email marketing, with a built-in email newsletter template that can be customised to fit your brand. It also offers a variety of marketing tools that you can use on social media and Google, and has an area of its dashboard that explains best practices.
This is where Shopify falls a little short. While it does have a wide range of marketing tools, these are mainly focused on search engine optimization. However, it does have an in-house analytics tool that lets you see what people are doing on your website and how much revenue you’re making. It also offers a number of useful ecommerce apps that can help you with inventory management, such as Shopify POS and Shippo.
The ability to monitor and analyze customer activity on your storefront is vital for ecommerce success. Both Shopify and Wix offer a good range of analytics tools, including cart recovery, which lets you identify visitors who add items to their shopping cart but don’t complete the purchase. You can then send them a follow-up email offering them a discount code to encourage them to come back and finish their purchase. This functionality is available through all Shopify plans and most Wix ecommerce plans.
Both platforms allow you to integrate with a wide variety of payment methods. Wix’s support includes PayPal and Stripe, while Shopify’s has hundreds more options. Both platforms also let you sell across multiple channels, which is a must-have feature for anyone planning to grow their business internationally.
Both platforms allow you to create carefully curated product catalogs with print on demand and dropshipping capabilities. However, Shopify is more geared towards fully-established and growing businesses, with its higher-priced plans featuring lower transaction fees and access to professional reports and data analysis. Its tier-based pricing model makes it much more cost-effective to run larger stores with complex requirements such as multi-currency selling, shipping, and tax calculation.
Shopify leads the way when it comes to multi-channel selling, providing integration with more than 10 different selling channels including Amazon, eBay and Facebook. The platform also offers a variety of useful integrations for ecommerce and dropshipping.
On the other hand, Wix is more focused on building a full-blown online store and has a better suite of tools for creating content. This includes blog features, built-in social media management and data capture options. Wix ecommerce stores can also offer users the option to customize products by adding their own text for engraving, for example.
Both platforms offer 24/7 support in English, with users of Shopify?s advanced plans getting access to a dedicated account manager. There are also additional specialised apps that add functionality such as custom pricing by region to help businesses sell internationally.
While Wix has a more extensive app market than Shopify, it lacks some of the more advanced ecommerce marketing and SEO features that are available on the latter. That said, it does have a solid native SEO suite and a robust email marketing tool called Wix Mail, with users also able to integrate a number of professional email solutions such as GetResponse and AWeber. The platform also offers a free ad campaign worth £120 per month for all customers. This is a great incentive to give the platform a try.